Business Development Executive Case Study – B2B Partnerships & Outreach Strategy (Tatami Shop)

https://www.canva.com/design/DAGvqAh8SSY/QqPOLfDf__gdJedPGpjYKw/edit?utm_content=DAGvqAh8SSY&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

I explored an opportunity with Tatami Shop, a Singapore-based brand known for its beautifully designed tatami products inspired by mindfulness, sustainability, and modern living.

The role focuses on business development and partnership outreach, helping the company expand its global presence by building relationships with interior designers, wellness studios, boutique hotels, and curated retailers.

One of the main responsibilities in this role is researching and identifying potential collaboration partners using platforms such as LinkedIn, Instagram, and tools like Apollo. These leads are then organized and tracked in systems such as Notion or CRM platforms.

Another key part of the role involves starting conversations through outbound outreach, sending personalized emails or messages to introduce Tatami Shop and explore potential collaboration opportunities.

When a lead shows interest, the next step is to prepare summary notes or simple proposals before handing the opportunity over to the CEO or marketing team for deeper discussions.

This opportunity highlights how structured lead research, personalized outreach, and relationship building can help a brand expand its partnerships and open new B2B opportunities.

This case reflects my interest in supporting business growth through organized lead research, strategic outreach, and partnership coordination.