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Business Development Support VA Case Study – Lead Generation & Outreach Support (HASGHTAQS)

Writer: Radita meika W
Radita meika W
Mar 7
1 min read

I came across a Business Development Support Virtual Assistant opportunity with Hashtaqs, a company that helps businesses grow through brand transformation, marketing strategy, and digital innovation.


From the role description, the position focuses on supporting business development activities, especially through lead generation, outreach, and marketing support.

One of the main priorities in the first phase of the role is following up potential leads through cold calling and promotional outreach, particularly to support delegate sales for upcoming conferences. This shows how important structured follow-up and consistent communication are in converting prospects into participants or clients.


Beyond outreach, the role also involves lead management and relationship nurturing, ensuring that potential partners, speakers, or attendees receive timely responses and clear information about opportunities to collaborate.


Another key part of the position is supporting marketing and visibility efforts, such as helping with social media content, email marketing campaigns, and LinkedIn engagement. These activities help increase awareness while also attracting new potential leads.

The role also highlights the importance of research and data organization, including identifying potential partners, collecting relevant data, and maintaining structured lead lists for future outreach.


Overall, this position reflects how business development combines outreach, marketing support, and organized lead management to help companies expand their partnerships and opportunities.


This case reflects my interest in supporting business development through structured lead research, clear communication, and consistent outreach to help businesses build meaningful connections and growth opportunities.

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