B2B Lead Generation Case Study – Corporate Wellness Service (Onsite HC)

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I reviewed a job opportunity from Onsite HC, a Singapore-based chiropractic and physiotherapy service provider focused on corporate wellness.

The company delivers professional healthcare services directly to workplaces, helping organizations improve employee well-being, reduce physical strain, and support productivity through accessible on-site care.

Based on the job description and the company’s positioning, I analyzed potential B2B target audiences and outreach opportunities. The primary target market includes HR leaders and Benefits Managers in corporate environments, particularly within technology companies and professional service firms.

From this perspective, lead generation efforts would focus on identifying companies that prioritize employee wellness programs and workplace health initiatives. Outreach strategies could involve personalized LinkedIn connections, targeted cold emails, and value-driven conversations that highlight how workplace physiotherapy services can improve employee health and productivity.

This case demonstrates how I approach sales development support by first understanding the business model, identifying relevant decision-makers, and exploring structured outreach opportunities in a B2B environment

This case reflects my approach to business support: understanding the client’s service model, identifying the right audience, and supporting structured lead generation that helps businesses build meaningful partnerships.